2026 SPARC National Conference

The keynote made the case that auxiliary programs belong inside your school's strategic portfolio, not outside it—this session opens that up as a conversation. Ian will field questions and work through real scenarios with attendees, translating the portfolio model into practical next steps schools can take back to their board or leadership team. Expect dialogue over slides and actionable strategy over theory.

What can the home of the SPARC National Conference teach you about building a stronger camp brand? The Hotel Valley Ho is a living example of how intentional design, distinct identity, and carefully crafted experiences come together to create something people feel. In this session, we’ll use the Valley Ho as a case study to explore how camps can align branding and marketing with the day-to-day camper experience.

We’ll unpack key elements including visual and verbal identity, designing a cohesive vibe, and bringing your brand to life through programming, environment, and interaction. Using a simple framework, we’ll explore how to make your camp unmistakable by intentionally engineering belonging, structuring connection, building meaning through traditions, and focusing on the small details that make a big impact.You will walk away with practical ideas to strengthen your camp brand, elevate your programming, and create a camp experience that is distinctly your own.

Artificial Intelligence is rapidly changing how auxiliary and enrichment programs operate, but where should leaders begin? This interactive breakout session explores practical, real-world applications of AI that can enhance every stage of program delivery, from designing engaging curriculum and training staff to analyzing enrollment trends and making data-informed decisions.

Through three focused presentations, attendees will learn how organizations are leveraging AI to improve efficiency, strengthen program quality, personalize learning experiences, and gain actionable insights while maintaining responsible data practices. Whether you are just beginning your AI journey or looking to expand your use of emerging technologies, this session will provide tangible examples, proven strategies, and practical tools you can implement immediately.

Participants will leave with a deeper understanding of how AI can support their teams, improve outcomes, and create more impactful experiences for students, families, and staff.