2026 SPARC National Conference

What happens when a beloved but limited summer arts program is reimagined through the lens of data, market positioning, and emerging technology? This session tells the story of how Derby Academy transformed “Derby Summer Arts” into a comprehensive, revenue-generating, and mission-aligned Derby Summer Programs model. By combining internal data analysis, peer market research, and practical applications of AI, we redesigned programming, pricing, staffing, and marketing to better meet family demand and institutional goals.

Attendees will walk away with a replicable framework for evolving their own auxiliary programs using accessible tools and strategic thinking—not just intuition.