2026 SPARC National Conference

Move your Marketing and Auxiliary relationship from transactional to strategic. This session explores the key data points that matter, regardless of your role, and how to align auxiliary insights with broader school data to drive smarter decisions. Learn how to shift from reactive requests to intentional planning that supports both enrollment and program growth.

We’ll break down how to use data to inform marketing efforts, improve communication with MARCOM teams, and build trust through a shared strategy. When you move beyond quick fixes and last-minute asks, you create space for stronger collaboration, clearer messaging, and more impactful results. Walk away with practical ways to streamline your process, strengthen your partnership, and position your auxiliary program as a strategic asset within your school.