Most strategic planning starts with a vision and works backward, without a clear picture of the underlying business model. Revenue streams, cost structure, and market position are often treated as assumptions rather than as the foundation on which the plan should be built. In this session, Peter Baron, founder of MoonshotOS, and David Hanson, managing partner of Winthrop & Associates, bring a business model-first approach to strategic planning, one they use with schools across the country, and apply it directly to the world of auxiliary revenue. You'll see how mapping your program's actual business model, not just its budget, changes the questions you ask and the priorities you set. Expect a working conversation grounded in real frameworks and real data, with time built in to think through your own portfolio alongside the group. You'll leave with a sharper set of questions to bring to your own strategic planning and a clearer sense of how your program fits into the school's broader financial picture.
