Transportation is one of the most underestimated variables in auxiliary program success — a hidden cost center that can quietly erode margins, create serious liability exposure, and shape whether families enroll in your summer or afterschool program at all. In this candid panel conversation, Heather Murphy joins a strategist from the ground transportation and charter logistics sector to pull back the curtain on what's actually happening when independent schools try to move students safely, efficiently, and profitably. Together, they'll explore what works, where schools consistently overpay or under-plan, and the operational and risk realities most auxiliary directors never see until it's too late. This isn't a theoretical overview — it's an honest reckoning with a challenge thattouches enrollment, revenue, risk management, and the family experience. You'll leave with a clearer framework for evaluating your current approach and knowing exactly where to look for improvement.
