2026 SPARC National Conference

Camp is more than a program, it is a business. Like any successful business, it must balance experience, satisfaction and financial sustainability. This session explores how to approach camp through an entrepreneurial lens while maintaining the true heart of your program.Attendees will learn how to build a program that serves both campers and their families while also increasing engagement, participation and net revenue. A key focus will be on creating faculty and staff buy-in by transforming camp from an “extra duty” into a shared investment across campus.

This session will offer practical strategies for strengthening program design, increasing participation and aligning teams across your campus to support long-term growth. Attendees will walk away with actionable ideas for building a camp culture that is both highly valued and financially successful.