Does your school have a "store" or a brand? Creating merchandise that students actually want to wear off-campus is a unique challenge. This session provides a practical roadmap for transforming basic spirit wear into a professional retail operation. Using the Campbell Hall Viking Store as a case study, we will share how to manage a diverse vendor network—from local printers to specialty accessory brands—to create a curated product mix. We’ll discuss the "how-to" of apparel design, balancing in-person and online sales, and the logistics of inventory management. Whether you are starting from scratch or looking to refresh an existing shop, you’ll leave with a framework for building a brand that generates both community pride and sustainable auxiliary revenue.
